Tulip Time is the biggest tourist attraction of the year in Holland. It is a week to celebrate the town’s dutch history and observe the beauty of the Tulip throughout the town. Tulip time consists of many different parades and festivities as well as a carnival every year. The parades consists of local school bands marching as well as different prominent figures from holland and many different organizations with dutch background. In the second year of existence of the festival in 1928 it brought in 175,000. In 2015, upwards of 700,000 attended the week long festival.