Towards the end of the 19th century Holland was on an economic upswing after the rebuilding from the fire. Holland implemented a telephone system, Electricity, City Water and free mail. These upgrades, along with being on the coast of Lake Michigan, made Holland a very attractive city for entrepreneur’s to start up business. Companies like the Heinz Pickle Factory, American Furnace Company and Herman Miller furniture company all got their start in Holland around this time. This was the same time that Holland began making a name as a tourist destination with hotels thriving along the golden sands of the lakeshore.