Louis Chevrolet

Photo Credit: GM Heritage Center

Photo Credit: GM Heritage Center

Personal History:

Born in Switzerland in 1878, Louis Chevrolet didn’t come to the United States until around 1900. Chevrolet worked around racing, and was a driver for many years. William Durant thought that Chevrolet had a pleasant sounding last name, and had Louis join him at General Motors. Louis Chevrolet would eventually leave General Motors after a disagreement revolving around Chevrolet not wanting to put out a cheap car. However, his name stuck around and is still one of GM’s best selling brands to this day. After his departure from General Motors, Chevrolet would return to his life of racing, and attempt to run a aircraft company with his brother.

The road running on the left side of the image is Chevrolet Avenue, the vast industrial wasteland is Chevy in the Hole. Kettering University is also pictured to the far left.

The road running on the left side of the image is Chevrolet Avenue, the vast industrial wasteland is Chevy in the Hole. Kettering University is also pictured to the far left.

Flint Connection:

Although Louis Chevrolet was not closely associated with Flint, his brand was. Several GM plants in the Flint area are/were producing “Chevy” automobiles. This is likely why thereĀ is a popular road in Flint named Chevrolet Avenue. One of the main features of Chevrolet Avenue used to be a massive plant complex referred to as “Chevy in the Hole”. This complex has been torn down and is now a wasteland of concrete along the Flint River. They are trying to eventually turn this into a park that will also carry the Chevrolet or Chevy name.

Chevy in the Hole, Photo Credit: Mlive.com

Chevy in the Hole, Photo Credit: Mlive.com


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